Sticky Ideas

In the article “Teaching that Sticks“, Chip and Dan Heath state that, “A sticky idea is an idea that’s understood, that’s remembered, and that changes something (opinions, behaviors, values).” They discuss how important it is to present concepts to students in ways that are compelling and meaningful. The five principles they suggest are to present content in ways that are simple, unexpected, concrete, credible, emotional and are part of a story.

My MAET classmates and I tested out these ideas by creating a video that demonstrates the differences between kinetic and potential energy. In the video, we used a visual story – riding a rollercoaster – to connect to the viewer’s emotions and imagination. Take a look!

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